PUBLICATIONS
Infrastructure Investment with Public and Private Product Development.
Yogesh V. Joshi and Shubhranshu Singh. 2025.
Management Science (Articles in Advance).
https://doi.org/10.1287/mnsc.2023.01609
Endogenous Consumption and Metered Paywalls.
Chutian Wang, Bo Zhou and Yogesh V. Joshi. 2024.
Marketing Science 43(1) 158-177.
https://doi.org/10.1287/mksc.2023.1444
Lockdowns lose one third of their impact on mobility in a month.
Yogesh V. Joshi and Andres Musalem. 2021.
Scientific Reports 11, Article Number 22658.
https://www.nature.com/articles/s41598-021-02133-1
When Consumers Learn, Money Burns: Signaling Quality Via Advertising With Observational Learning And Word Of Mouth.
Joshi, Yogesh V., Andres Musalem. 2021.
Marketing Science 40(1) 168-188.
https://doi.org/10.1287/mksc.2020.1246
The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption.
Ted Matherly, Anastasiya Pocheptsova Ghosh, and Yogesh V. Joshi. 2019.
Journal of the Association for Consumer Research: Special Issue on Consumer Emotions in the Marketplace 4(2) 147-159.
https://doi.org/10.1086/701822
Harvesting Brand Information from Social Tags.
Nam, Hyoryung, Yogesh V. Joshi, P. K. Kannan. 2017.
Journal of Marketing 81(4) 88-108.
http://dx.doi.org/10.1509/jm.16.0044
Turf Wars: Product Line Strategies in Competitive Markets.
Joshi, Yogesh V., David J. Reibstein, Z. John Zhang. 2016.
Marketing Science 35(1) 128-141.
http://dx.doi.org/10.1287/mksc.2015.0945
Advertising Effects in Social Media
Yogesh Joshi, 2015
Consumer Psychology in a Social Media World, Eds. Dimofte, Haugtvedt and Yalch. Routledge: New York.
Too Attractive to Pass: a Peculiar Appeal of Shorter Redemption Windows of Daily Deals
Yogesh Joshi and Anastasiya Pocheptsova, 2014.
NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 86-90.
https://www.acrwebsite.org/volumes/1017604/volumes/v42/NA-42
Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
Trusov, Michael, William M. Rand, Yogesh V. Joshi. 2013.
Journal of Marketing Research 50(6) 675-690.
http://dx.doi.org/10.1509/jmr.11.0508
Automatic Crowdsourcing-Based Classification of Marketing Messaging on Twitter
Machedon, Radu, William Rand, Yogesh Joshi, 2013
ASE/IEEE socialcom, 2013 International Conference on Social Computing, pp.975-978
http://doi.ieeecomputersociety.org/10.1109/SocialCom.2013.155
Building the B[r]and: Understanding How Social Media Drives Consumer Engagement and Sales.
Joshi, Yogesh V., Liye Ma, William M. Rand, Louiqa Raschid. 2013.
Marketing Science Institute Report 13-113.
Identity Signaling with Social Capital: A Model of Symbolic Consumption.
Berger, Jonah, Benjamin Ho, Yogesh V. Joshi. 2011.
Marketing Science Institute Report 11-104.
Optimal Entry Timing in Markets with Social Influence.
Joshi, Yogesh V., David J. Reibstein, Z. John Zhang. 2009.
Management Science 55(6) 926-939.
http://dx.doi.org/10.1287/mnsc.1080.0993
How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach.
Musalem, Andres, Yogesh V. Joshi. 2009.
Marketing Science 28(3) 555-565.
http://dx.doi.org/10.1287/mksc.1080.0424
A Theory of Combative Advertising.
Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang. 2009.
Marketing Science 28(1) 1-19.
http://dx.doi.org/10.1287/mksc.1080.0385
Putting One-to-One Marketing to Work: Personalization, Customization and Choice.
Arora, Neeraj, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, Sajeesh Sajeesh, Meng Su, Niladri Syam, Jacquelyn S. Thomas, Z. John Zhang. 2008.
Marketing Letters. 19(3/4) 305-321.
http://dx.doi.org/10.1007/s11002-008-9056-z
New Product Diffusion with Independents and Imitators.
Van den Bulte, Christophe, Yogesh V. Joshi. 2007.
Marketing Science 26(3) 400-421.
http://dx.doi.org/10.1287/mksc.1060.0224
Marketing Costs and Prices: An Expanded View.
Reibstein, David J., Yogesh V. Joshi, Paul W. Farris. 2004.
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects, Eds. Farris and Moore, Cambridge University Press: Cambridge, UK.
https://repository.upenn.edu/marketing_papers/357/
Tool selection in three-axis rough machining.
Balasubramaniam, Mahadevan, Yogesh V. Joshi, Dan Engels, Sanjay Sarma, Zaffar Shaikh. 2001.
International Journal of Production Research 39(18) 4215-4238.
http://www.tandfonline.com/doi/abs/10.1080/00207540110055389
An approach for tool sequence selection for three-axis rough machining.
Balasubramaniam, Mahadevan, Yogesh V. Joshi, Sanjay Sarma, Zaffar Shaikh. 2001.
Transactions of the North American Manufacturing Research Institution of SME, 359-366.
Information Visibility and Its Effect on Supply Chain Dynamics.
Joshi, Yogesh V. 2000.
Auto-ID Labs White Paper, Massachusetts Institute of Technology, Cambridge, MA.
https://dspace.mit.edu/handle/1721.1/9052